For Discover Scotland Tours a great website is key to the success of their business.

Discover Scotland Tours are one of Scotland’s leading escorted tour operators with a customer base that is truly international. Recognising that their website is key to their business we were asked to overhaul the existing website and deliver an enhanced user experience from initial enquiry through to booking.

We devoted significant efforts to the development of a new user interface and structured the tour information pages to improve booking completions. We also worked closely with our SEO partner, e-business promotions, to ensure no tour search engine rankings were lost and that the site benefits from improved coding, optimisation and content updates.

Video has been used throughout to help bring the site to life and additional animated content has been used to enhance the user experience. Mobile devices are key to the site and their usage has been at the forefront of the design and layout thinking.