Business Analysis that rocks.

Based in Edinburgh, Be Positive work with some of the biggest names in finance and are well established in this sector as business analysts supplying consultancy, staff and training.

We were asked to re-brand the company, giving the whole organisation a new and distinctive visual presence across all aspects of marketing collateral, including delivery of a new website.

We wanted the new logo to encapsulate their slogan ‘We bridge the analysis skills gap’ and that treatment of tightly spaced letters gave us the start point for the visual representation of the brand.

Our biggest challenge was representing, visually, what Be Positive is. Like many consultancy businesses most of their work is office based and often in their clients’ premises. They don’t make products and they don’t sell widgets but what they do have is people. However people sitting at desks aren’t very interesting so we developed a collage style that combines photography with infographic elements to help capture the essence of what Be Positive do.

The end result gives Be Positive a flexible suite of elements and brand principles that can be rolled out across multiple media channels and help them stand out against their competitors.