Navigating a path to net zero.

Cairn Risk Consulting exist to help their clients navigate a safe and responsible path away from fossil fuels and towards a more sustainable future.

As a new company they asked us to devise a flexible brand identity that they could use across a range of marketing activities as they establish themselves in the sector. The idea of using cairns as a navigation aid was something that came out of our initial discussions with the client and we explored a range of options on that theme. The founders are both keen hillwalkers and this approach was a good fit both in terms of explaining the business and expressing the personality of the management team.

We developed the Cairn logo identity and a colour palette that would allow them good flexibility across their marketing output while maintaining a distinctive, consistent and coherent visual style. As part of the ongoing brand development we’ve rolled this out to website, publications, social media and display.